The company reported a $965-million (U.S.) fiscal second-quarter loss Friday, primarily because of a massive writedown of Z10 phones that sit, unsold and unwanted, about eight months after they first hit the market. Once the giant of the smartphone business, RIM, which was renamed BlackBerry Ltd. The boardroom confrontation was a telling moment in the downfall of Research In Motion. To turn away from a product that had always done well with corporate customers, and focus on selling yet another all-touch smartphone in a market crowded with them, was a huge mistake, Mr. the dominant names in the global smartphone market. His weapon was the BlackBerry Z10, a slim device with the kind of glass touchscreen that had made Apple Inc. chief executive officer Thorsten Heins sat down with the board of directors at the company's Waterloo, Ont., headquarters to review plans for the launch of a new phone designed to turn around the company's fortunes. Heins and his executives did not take the advice and launched the touchscreen Z10, with disastrous results
Lazaridis opposed the launch plan for the BlackBerry 10 phones and argued strongly in favour of emphasizing keyboard devices. In 2012, one-time co-CEO Jim Balsillie quit the board and cut all ties to BlackBerry in protest after his plan to shift focus to instant-messaging software, which had been opposed by founder Mike Lazaridis, was killed by current CEO Thorsten Heins.Shortly after the release of the first iPhone, Verizon asked BlackBerry to create a touchscreen “iPhone killer.” But the result was a flop, so Verizon turned to Motorola and Google instead.
0 kommentar(er)
